As part of the content marketing and sales team, I revitalised website graphics to enhance user experience and drive online sales with visually engaging content. By updating the website’s look and feel, I played a key role in significantly boosting sales for Sainsbury's home and garden products.

Sainsbury’s homepage

My main task at Sainsbury’s was to update their homepage daily by creating new assets and exploring new ways to promote products. As well as product retouching I created key art for the banners and other parts of the website. I also researched new methods of content design so that customer click-through was led by a combination of strategic and psychological factors such as roundel placement and CTA design. On top of that working with sales, marketing and copywriters to achieve maximum engagement and convert that to sales.

100’s of assets

Product guides

I created new product guides for sections of the site that were not getting much engagement. For example here we have the home and garden section which needed some extra attention in comparison to Sainsbury’s already compelling groceries proposition. Creating a moodboard and scrapbook style bringing out the details in the products while giving the section a more inviting feel helped increase conversion rates by up to 60% translating into sales. This task was especially challenging and rewarding as the CMS didn’t allow for much creativity, but I used creative thinking to work around these shortcomings to design something the site had not seen before.

Publications

In conjunction with the marketing team, I put together printed campaigns such as advertorials in papers such as The Observer and brochures for in-store

TU website

As well as Sainsbury’s website I also worked on the initial ideas for TU’s website, pitching them to the various agencies we worked with and guiding the look and feel of the early iterations of the website. This was a really proud moment as I got to really explore my design and UX capabilities in a commercial environment with elements still being used today.